Asana For Social Media Management – Asana’s greatest strength is its versatility. It is a popular project management and workflow management tool for advanced software development teams.
But it’s an equally important product for marketing, sales, HR and content marketing teams. Editors at some of the world’s largest publications use Asana to manage their content calendars.
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Asana’s list, board, and calendar views make it easy to brainstorm content, share content templates, assign tasks to the right writers, and manage the overall editorial process.
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Asana can be used for many different business purposes. Creating and managing an editorial calendar is one of them.
With Asana’s delivery calendar, you can create a transparent content management process where you and your content creation team are always on the same page.
Asana gives you a structured way to suggest content, list monthly/quarterly content topics, and assign content categories to appropriate team members.
Additionally, you can provide your team with templates for each type of content, along with a list of steps to follow when creating each piece of content.
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You can increase transparency in content creation and ensure that all stakeholders can follow the status of a particular section at any time using sub-tasks.
By adding small tasks to each content topic, your content creators can improve their work progress and solicit feedback from editors and team members responsible for specific steps.
The best thing about managing content creation with Asana’s Content Calendar is that you don’t have to start from scratch. Asana offers ready-to-use calendar templates that you can customize and customize to suit your work.
In short, creating and managing an editorial calendar will greatly improve the content production process, increase your team’s efficiency, and allow you to produce high-quality content that aligns with your business goals.
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Now let’s go over some basic steps to create and run an editorial calendar in Asana.
Asana helps you create a structured editorial calendar that you and your team can use to manage your content planning, management and publishing processes.
However, before you can create an editorial calendar in Asana, we recommend mapping out your current editorial process and its stakeholders in a separate document.
If you already have a written submission process, great. But if you don’t, let’s make one before going into the asana.
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Your current content creation process is already there in one form or another. We can now take this feature from Asana and extend it using its advanced project management features.
Note that this is an example of a news calendar that we created using the most common types of news. If your content plan uses other types of content, you can add them to the spreadsheet.
The goal is to document your content creation process for easy mapping.
Now you’re ready to set up your writing calendar as an Asana project. As I mentioned earlier in the article, Asana provides you with an editor calendar template so you don’t have to start from scratch.
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5. Asana Project offers a long list of templates. Scroll down the list and select Editorial Calendar from the list.
The template shipped with your Asana account uses a custom list view and includes sample details to help you understand how to use it.
11. Remove the job instance from the job list by clicking Remove from the menu. You can use the same method to remove any task from your task list in Asana.
12. You can create template sections to represent different stages of your editing process or content timeline. To simplify this example, we use fractions to represent different time periods. To do this, click on the section, remove its template name and name it Quadrant 1.
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13. Rename the other sections as Quarter 2, Quarter 3 and Quarter 4. That way, you’ve organized your yearly calendar into four different sections. Every quarter, we list topics related to the next issue.
Columns in your task list represent important information for each task. For example, you can see the assignment, due date, media platform, media type, media channel and approval status for each task.
14. Start again by removing all example tasks from the task list so you can start with a clear view. You can use the same method to delete sample jobs as described earlier.
The to-do list is currently clean and lists only your basic calendar elements (with an example of a task we’ve intentionally left behind).
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You have successfully customized Asana’s editorial calendar template to fit your content. In the next steps, we’ll discuss how to make content creation more effective using Asana’s content calendar.
When you work with multiple writers to create different types of content for your organization, editing their work can quickly become time-consuming until you develop a standard content creation process.
By creating templates for each type of content in your editorial calendar, you can give your writers step-by-step instructions on how to create a specific post.
You can go even further by creating separate templates for different types of blog posts, such as comments, illustrations, bullet points, writing style, etc.
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5. In the Description field, enter the content of the template that your authors can use to create content. Also include instructions for your authors in the appropriate sections.
6. Next, the Asana theme template contains a list of sub-tasks for each content type that represent the steps involved in creating that content. You can use this list as is or modify it to suit your business needs by clicking and editing each step.
7. You can assign each step of the sub-task list to another team member and set a due date.
8. Finally, you can also upload your own template files that your writers can use as a reference. You can do this by clicking the attachment button and sending the file from your computer or cloud storage account.
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You can create separate templates for each type of content using the method described in this step.
Now that your editorial calendar has templates for all types of content, creating new content tasks is a breeze. Instead of creating content requirements from scratch, you can copy relevant templates and move them to the appropriate quadrant of your content calendar.
6. Once the task is complete, drag and drop it into the appropriate time slot on your editorial calendar.
13. Finally, click on the user icon below the message text field and add all the team members and stakeholders one by one.
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14. Now send welcome message through message box to inform all authorized persons and partners about your new job.
You can create new jobs by selecting the appropriate templates and following the steps described in this section.
So far, we’ve discussed how you or your editors create and manage a content calendar in Asana and assign tasks to writers.
3. Install the package by clicking the package icon and uploading files from your computer or cloud storage accounts.
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Your writers and content creators can improve their work on related tasks and sub-tasks by following these steps.
Asana is a great product for creating and managing editorial calendars. However, like any product, it has its drawbacks.
Asana is ideal for data-intensive users who want to streamline their processes by breaking them down into smaller tasks and assigning them to different users.
However, most editors and writers are not technical users. So many find it difficult to get used to the features of the posture. Also, most of them are used to simple solutions like Google Sheets and MS Word, so moving to Asana presents problems for them.
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If you’re going to move your editorial team to Asana, you’ll need to implement training programs to ensure they don’t abandon all the features.
Asana does not allow you to assign a task to multiple users. This makes good sense from a project management perspective and ensures that each task has a clear owner. However, many organizational tasks are performed in collaboration with various team members responsible for project implementation.
The solution to this problem is the Asana user option, which allows you to add additional team members to the task. But this is still not the right solution. Easily import data from Asana and all your data sources into a warehouse or destination without writing any code in real time!
Have you ever felt the squeeze between Facebook, Twitter, Pinterest, LinkedIn, Instagram or Snapchat to deliver the right content at the right time? Keeping your social media accounts active with new posts every time, planning those posts, communicating with your audience and attracting new audiences are all challenges of social media marketing. Planning and organizing each task can solve this confusion and help you achieve your goals even better.
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There are many things you need to keep in mind to implement your social media strategies. Asana social media calendar template makes your work much easier. You can track every story, post, tweet that you send
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